Theory of Creating a new App for a Startup
Creating an app in a world where apps are loaded with AI capabilities and many other advanced features is not just an intelligent decision for any business to find their digital edge, this has become more of an essential digital product to have than ever before. Making an App with advanced capabilities like AI, AR/ VR, Automation is easier for bigger organizations since they always have the resources and budget to hire their own team or a Mobile Application development company for a premium. But most of the First time App Entrepreneurs and startups wonder about what will be the best way to make an app or how to make an app from the scratch in limited budget and resources.
Define your App Objectives
Yes, we all know that the ultimate goal of any business is to generate a million-dollar revenue and an App business is pretty much capable to achieve that and more, however we suggest take one step at a time. First of all, define what Major Problem that your app is going to solve, then define secondary problems too. Figure out what is not already in the market that your app can fill with i.e Do an App Gap Analysis. Brainstorm about the main objective your app is going to serve. Will the app enhance the experience of all your customers or will it be generating sales and purchases? Will this App offer a unique technology that makes users’ lives easier, or the app is going to be an extension of your existing business? Once you’ve figured out the Gap, Opportunity, and Problem then you can make an App startup business around it.
Let’s just understand this with the help of an App example. Do you want to build an app like Garanti Fintech App, that has a goal to make a mind-blowing service targeting millennials using their App iGaranti or do you want to head for an app like Amazon where you can sell or shop anything you want or a service booking application like Taskrabbit which is a platform to sell or hire handymen or gig services?
Competition Research, Analyze, Validate your startup ideas and build a strategy
Even before you start thinking of actually making an App, it is very important to do a deep App competition research, analysis, and know how to validate your app idea, and Build a strategy for MVP App Development, Full App Product Development, and launch and growth and of course, Exit!
Scenario #1 — Your App idea is absolutely unique and there is no existing app which remotely does what you want your app to offer.
Now this is a great App situation to be in. There is no App competitor, your App idea is unique so you’d think of going full force to build it, right? Well, not just like that! More important than not having a competitive App, is a viable business model that your App can support. In such a case where you’ve an App idea that doesn’t exist yet, you should be asking the following questions –
Scenario #2 There are similar Apps out-there but you see a big opportunity to fill the gaps they’ve left.
This is a pretty common scenario, because there is an App for almost everything but so as with the automobile and they still launch new improved cars so you can still launch a new App, a better one than your competitors. A good thing in this scenario is that, you already have a market that is receptive to the App idea you’re contemplating making.
Scenario #3 The Market is saturated with many Apps similar to your App idea.
Well, it doesn’t sound very promising or does it? Take an example of another Dating App like Tinder, and you may not want to make another one but still there are many new dating apps being launched every month, so why so? Maybe because there is still a lot of untapped market around, maybe because more localization is still needed, or because people need new things to try, or because majority of users of such apps are not getting their due. The reasons can be endless.
Figure out a marketing strategy along these lines:
What will be your early App Marketing Boost strategy, and then for how long would you boost aggressively?
Would you spend your own money on App marketing or raise funds for it? if your own money, then how much?
Find out how much it costs per new app user acquisition you’re willing to pay.
Find out about various channels of app marketing — like social media ads, video ads, blogging, PR reviews, celebrity endorsements and make a budget for it.
Find out how much of free marketing can be done? We at Agicent always help our clients to gain first 1000 users using our inhouse App marketing team. Here is my quick take on How to gain first few thousands App users with almost free efforts:
Define your Mobile App’s USP or Unique Bragworthy Proposition
As mentioned in the competitive research point above, figuring out your App’s unique selling proposition and then secondary propositions is of utmost importance. The world is however moved on from USP (unique selling proposition) to UBP (Unique Bragworthy proposition) as described well by Cred’s Founder Mr. Kunal Shah, Cred is valued at approximately $ 6.4 billion as of mid 2022 is one of the biggest unicorns in India. So we can take his advice about UBP pretty seriously.
Make App Wireframes or Write user stories and Use-cases
A wireframe is the next step in the process of making an app. An App wireframe is the rough sketch of the mobile application you want to develop. Wireframes can be made on paper or also by using some very smart Mockups or Wireframes to create tools around that come with their mobile apps as well. We’ll talk about wireframing tools a little later, after describing an app specification document.
Mobile Application Maintenance and Support:
App maintenance is another important aspect of the process of creating an App. At Agicent, we offer a free 3 to 6 months of App maintenance warranty after going live and that covers most of the critical time. However, after a certain point you will need more dedicated maintenance team and we’ve several plans for the same.
Source: https://www.agicent.com/blog/how-to-make-an-app